Proyecto de relanzamiento de marca
As a final degree project, I partook in the open call for an advertising campaign for the FuenteLiviana water brand. The brief asked for a campaign to introduce itself in the Catalan market with an advertising campaign; but, after a thorough investigation and analysis, I concluded that what the brand needed was a complete overhaul.
The final project included an extensive market analysis; a new brand strategy; a redesign of its assets and its packaging; a launching campaign and an innovative sustainable packaging proposal unique in the non- alcoholic beverage market in Spain.
New brand image
Evolution of the brand
1l Bottle label
5l Bottle label
New sustainable packaging proposals:
