The following Project answers the inevitable question of: How can a multinational brand communicate its environmental efforts to the GenZ in an approachable and convincing way?
After an extensive analysis and strategy planning, we arrived at the conclusion that Nestlé should communicate to them as an ally and not as an all-powerful been.
The next project is comprised of said investigation, strategic plan, and creative pieces that were presented to the client and its ad agency.
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Video Summary: Market research and Strategy